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BOOK
Author Hisrich, Robert D.

Title Marketing decisions for new and mature products : planning, development, and control / Robert D. Hisrich and Michael P. Peters.

Publication Info. Columbus : C.E. Merrill Pub. Co., [1984]
1984

Copies

Location Pub Note Copy No. Status
 Rockford University Stacks - RKC-ILDS  HF5415.15 .H57 1984    AVAILABLE
Description xii, 424 pages : illustrations ; 26 cm
text txt rdacontent
unmediated n rdamedia
volume nc rdacarrier
Bibliography Includes bibliographies and index.
Subject Product management.
New products.
Added Author Peters, Michael P.
ISBN 067520092X

 
    
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