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BOOK
Author Watson-Lakamp, Paula, author.

Title Marketing moxie for librarians : fresh ideas, proven techniques, and innovative approaches / Paula Watson-Lakamp.

Publication Info. Santa Barbara, California : Libraries Unlimited, an imprint of ABC-CLIO, LLC, [2015]

Copies

Location Pub Note Copy No. Status
 Bradley PL Administrative Office - BRBB-2  LR ADMIN Wat    AVAILABLE
Description xii, 120 pages ; 26 cm
text txt rdacontent
unmediated n rdamedia
volume nc rdacarrier
Bibliography Includes bibliographical references and index.
Contents Getting your library in order -- Everyone is in marketing -- Promoting events and programs -- New twists on traditional techniques -- Get social with your library -- Social media best practices -- Other new technologies : video, QR codes and more -- Advocacy and fundraising -- Toolbox tidbits -- Final thoughts.
Subject Libraries -- Marketing.
Libraries -- Marketing. (OCoLC)fst00997415
ISBN 9781610698931 paperback alkaline paper
1610698932 paperback alkaline paper

 
    
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