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Author Cobb, Jeff.

Title Leading the learning revolution : the expert's guide to capitalizing on the exploding lifelong education market / Jeff Cobb.

Publication Info. New York : AMACOM, [2013]


Location Pub Note Copy No. Status
 Highland CC Stacks - HCCY-13  LC5225.M37 C63 2013    AVAILABLE
Description xi, 228 pages : illustrations ; 24 cm
text txt rdacontent
unmediated n rdamedia
volume nc rdacarrier
Bibliography Includes bibliographical references and index.
Contents Your opportunity, should you choose to accept it -- The new learning landscape -- Finding and understanding your lifelong market -- Business models for the new learning landscape -- Standing out and delivering value -- Learning by design -- Tools and competencies -- Cultivating the content-context habit -- Promoting and converting -- The best laid plans: executing, measuring, innovating -- Taking it to the next level: leading learning -- Creating an action plan.
Subject Continuing education -- Marketing.
Adult education -- Marketing.
Education and training services industry.
Adult education -- Marketing. (OCoLC)fst00797307
Continuing education -- Marketing. (OCoLC)fst00876726
Education and training services industry. (OCoLC)fst00902863
ISBN 9780814432259

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