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Author Comstock, Beth, author.

Title Imagine it forward : courage, creativity, and the power of change / Beth Comstock with Tahl Raz.

Publication Info. New York : Currency, [2018]


Location Pub Note Copy No. Status
 Bourbonnais PL Adult Non Fiction - BDBB-2  658.406 COM    AVAILABLE
 Cortland Comm Lib Adult Non-Fiction - COLY-12  658.4 COM    AVAILABLE
 DeKalb PL Adult Non-Fiction - DKLY-12  658.4 COM    AVAILABLE
 Ella Johnson Memorial PL Stacks - EJMY-11  658.4 COM    AVAILABLE
 Fossil Ridge PL - Main Adult Non Fiction - FRBB-2  658.4 COM    AVAILABLE
 Harvard Diggins Lib Adult Non-Fiction - HRLY-11  658.4 COM    AVAILABLE
 Johnsburg PL Adult Non-Fiction - JOLY-11  658.406 COM    AVAILABLE
 Limestone Twp Lib Adult Non-Fiction - LIBB-2  658.406 COM    AVAILABLE
 Manteno PL Adult Non-Fiction - MNBB-2  658.4 COM    AVAILABLE
 Marseilles PL Adult Non-Fiction - MABB-3  658.4 COM    AVAILABLE

Edition First edition.
Description xxv, 388 pages ; 24 cm
text txt rdacontent
unmediated n rdamedia
volume nc rdacarrier
Note Includes index.
Summary "Beth Comstock, the former Vice Chair and Chief Marketing Officer at GE, and their long-time head of business innovation and change initiatives, tackles the one issue that keeps managers, executives and leaders up at night at every corporation in America and throughout the world -- how to stay nimble, adapt faster and constantly evolve in the face of almost daily change and disruption. In Imagine It Forward, Beth Comstock, the former Vice Chair of GE, describes her twenty-five year efforts to be an instigator of change at every level of business. When she first moved from NBC to parent company GE in 1998, she was ignored as a woman in a man's world, treated as an outsider because she didn't have a business background, and ignored as a mere PR person. But CEO Jeff Immelt realized even then that the industrial giant, like so many businesses, had to change fast in order to stay relevant in a world where Google and later Facebook and an explosion of internet companies were transforming how goods and services were marketed, made, and sold. In a deeply personal journey filled with practical takeaways from two plus decades of initiating change at the top levels of corporate America -- from the Ecomagination initiative that transformed the way GE worked with their customers, to the company's famed FastWorks methodology designed to bring new products more quickly to market-- Comstock lays out the challenges, opportunities, tools and practices needed to embrace change, whatever industry you are in, and make it part of every management decision"-- Provided by publisher.
Contents Introduction : Closing the imagination gap -- Section I : Self-permission -- Reinvention -- The outsider inside -- Challenge : grab agency -- Section II : Discovery -- Edison's marines -- A breakthrough of imagination : a new way of marketing -- Ecomagination -- Challenge : make room for discovery -- Section III : Agitated inquiry -- Naysayers and the digital onslaught -- Failing forward : it takes a village -- Getting it right -- Challenge : getting good at conflict -- Section IV : Storycraft -- Rewriting your story -- Minds, machines, and market share -- Challenge : storytelling's unexpected power -- Section V : Creating a new OS -- Opening up -- Illuminating the darkness : a faint and flickering light -- Challenge : be a emergent leader.
Summary The world will never be slower than it is right now, says Comstock. Confronting the relentless pace of change is hard: employees get downsized; companies find themselves disrupted as challengers steal away customers. To thrive in today's world, every one of us has to become a "change-maker." Comstock shows how each one of us can give ourselves permission to imagine a better way. -- adapted from jacket.
Subject Organizational change.
Decision making.
Success in business.
BUSINESS & ECONOMICS -- Entrepreneurship.
Added Author Raz, Tahl, author.
ISBN 9780451498298 (hardback)
0451498291 (hardback)
Standard No. 15065930

Available items only