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Author Farley, John U.

Title Consumer behavior; theory and application / John U. Farley, John A. Howard [and] L. Winston Ring.

Publication Info. Boston : Allyn & Bacon, [1974]


Location Pub Note Copy No. Status
 Rockford University Stacks - RKC-ILDS  HC79.C6 F37    AVAILABLE
Description xiii, 274 pages : illustrations ; 24 cm.
text txt rdacontent
unmediated n rdamedia
volume nc rdacarrier
Series Marketing Science Institute series
Bibliography Bibliography: p. 263-271.
Subject Consumers.
Consumers -- Mathematical models.
Motivation research (Marketing)
Consumer behavior.
Added Author Howard, John A.
Ring, L. Winston.

Available items only