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Author Buzzell, Robert D. (Robert Dow), 1933-

Title The PIMS principles : linking strategy to performance / Robert D. Buzzell, Bradley T. Gale.

Publication Info. New York : Free Press ; London : Collier Macmillan, [1987]


Location Pub Note Copy No. Status
 Rockford University Stacks - RKC-ILDS  HF5415.13 .B893 1987    AVAILABLE
Description xiii, 322 pages : illustrations ; 25 cm
text txt rdacontent
unmediated n rdamedia
volume nc rdacarrier
Note Includes index.
Bibliography Bibliography: p. 301-312.
Subject Marketing -- Management.
Strategic planning.
Added Author Gale, Bradley T.
ISBN 0029044308

Available items only