| Description |
xi, 276 pages : illustrations, charts ; 24 cm |
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text txt rdacontent |
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unmediated n rdamedia |
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volume nc rdacarrier |
| Bibliography |
Includes bibliographical references (pages 265-268) and index. |
| Contents |
Pt. I. The demand side of the equation. Generations and regions -- Counting people -- what a concept! -- The people are demanding -- The ever-so-important delineation of the generations -- Who are these people? -- On the way out with the G.I. generation -- The still quiet silent generation -- Those transformative baby boomers -- The unfairly maligned Generation X -- Coming of age with Generation Y -- The as-yet-to-be-defined Generation Z -- Now that you know who these people are, and how many, where are they? -- The Northeast beholden to international immigration -- The South has indeed risen again -- Doldrums in the Midwest -- Is the West the best? -- pt. II. The supply side of the equation. The impact of demographics -- Put all these people together and stir the pot -- Death comes knocking for us all -- Kicking back during the golden years -- Boomers driving the future of healthcare -- Where house now? -- Planes, trains, and automobiles...not to mention boats -- Technology -- a language best spoken by the young? -- Retail and marketing--When and how to sell what to whom -- Manufacturing -- coming home to roost? -- Out with the old, In with the new -- labor force dynamics -- pt. III. The rest of the world (row). It's a mighty biw World out there -- Economic dynamo -- North America -- The old country -- Europe -- More than half the world -- Asia -- Cradle of civilization -- Africa -- Latin America flavors and down under. |
| Summary |
"Demographics not only define who we are, where we live, and how our numbers change, but--for those who can read beyond the raw figures--they open up hidden business opportunities that lie ahead. What will happen when retiring Boomers free up jobs? How will Generation Y alter housing and transportation? Which states will have the most dynamic workforces? Will American manufacturing rebound as Asia's population boom stalls? Upside puts this powerful yet little-understood science to work finding answers. Demographer Kenneth Gronbach synthesises reams of data to show how generations impact markets and economies, and how to target promising trends." -- Provided by publisher. |
| Subject |
Target marketing -- United States.
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Consumers -- United States.
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Marketing research -- United States.
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Demography -- United States.
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United States -- Population.
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| Added Author |
Moye, M. J., author.
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| ISBN |
9780814434697 (hardcover) |
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081443469X (hardcover) |
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