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Author Drake, Susan M.

Title Light their fire : using internal marketing to ignite employee performance and wow your customers / Susan M. Drake, Michelle J. Gulman, Sara M. Roberts.

Publication Info. Chicago : Dearborn Trade Publishing, [2005]


Location Pub Note Copy No. Status
 Kankakee PL Third Floor - KKBB-2  658.45 DRAKE    AVAILABLE
Description xvii, 252 pages ; 24 cm
text txt rdacontent
unmediated n rdamedia
volume nc rdacarrier
Bibliography Includes bibliographical references and index.
Contents The hot topic of internal marketing -- Why light their fire? : the benefits of internal marketing -- Brand power : creating an internal brand -- Doing your homework -- What to say to whom and how -- A match, a Zippo or a blowtorch -- Training as a marketing tool -- D2D : the sum is greater than the parts -- Torchbearers : rewards and recognition -- True life situations.
Subject Employee motivation.
Communication in personnel management.
Organizational effectiveness.
Added Author Gulman, Michelle J.
Roberts, Sara M.
ISBN 1419502522 6x9 hardcover
Standard No. 9781419502521

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