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Title Dancing with digital natives : staying in step with the generation that's transforming the way business is done / edited by Michelle Manafy and Heidi Gautschi.

Publication Info. Medford, N.J. : CyberAge Books, 2011.


Location Pub Note Copy No. Status
 Moline PL Adult Non-Fiction - MPLG-6  302.231 DAN    AVAILABLE
Description xiv, 394 pages : illustrations ; 22 cm
text txt rdacontent
unmediated n rdamedia
volume nc rdacarrier
Note Includes index.
Bibliography Includes bibliographical references and index.
Contents When Facebook comes to work: understanding the work practice of the digital native / rBrynn Evans -- Thinking outside the cubicle: examining the changing shape of today's workspace / rSusan Evans -- Dis-organization of invention / Carolina M. Reid -- Native in blue : understanding the challenges and opportunties in managing today's police officers / Christa M. Miller, Lt. David Hubbard -- I'm with the brand : How generation Y will transform hiring through personal branding / Dan Schawbel -- With, not to : the value of social CRM / Marshall Lager -- Inspired interaction : youth marketing on mobile / Peggy Anne Salz -- Adapting old fashioned marketing values to the needs of the digital native / Michael P. Russell -- Social media imperative : learning to engage digital natives where they live / Sashi Bellamkonda -- Social capitalism and the reputation economy / Michelle Manafy --
Richard Hull -- Ethics, technology, and the net generation : rethinking IP law / Albert M. Erisman -- Old news and the good news : engaging emerging readers through social interaction / Michelle Manafy -- T'écoutes quoi ti? Digital natives as music consumers in Lille, France / Heidi Gautschi, Emilie Moreau -- Making the grade : standards and promoting achievement through technology -- Quest to learn: a public school for today's digital kids / Robert J. Torres, Rebecca Rufo-Tepper, Arana Shapiro -- Teaching, digital literacy digitally : a collaborative approach / Jami L. Cariacio, Lance Heidig -- French lessons : how France is educating its digital natives / Heidi Gautschi -- Native knowledge : knowing what they know, and learning how to teach them the rest / Mary Ann Bell.
Summary Generational differences have always influenced how business is done, but in the case of "digital natives"-those immersed in digital technology from birth-we are witnessing a tectonic shift. As an always-connected, socially networked generation comes to dominate business and society, organizations can ignore the implications only at the risk of irrelevance. --
In this revealing book, Michelle Manafy, Heidi Gautschi, and a stellar cast of experts from business and academia provide vital insights into the characteristics of digital natives, offering an in-depth look at how they work, shop, play, and learn. Dancing With Digital Natives will help any manager, marketer, or educator embrace-and stay in step with-a generation that's transforming how business is done. --
Michelle Manafy is director of content for FreePint, Ltd. and was previously editorial director of the Enterprise Group for Information Today, Inc. An award-winning writer and editor, her focus is on emerging trends in digital content and how they shape successful business practices. In addition to writing on such technology topics as digital publishing, econtent development, and social media, Manafy is a sought-after speaker and a dedicated mentor to many digital natives. --
Heidi Gautschi grew up in France and the United States, and continues to divide her time between the two countries. She has taught in the French university system for more than 10 years, most recently at University of Lille 3, and developed her intense interest in digital natives from experiences and observations both in and beyond the classroom. Her research looks at the cultural, social, political, and economic implications of communication technology. --Book Jacket.
Subject Generation Y.
Technology and youth.
Young consumers.
Information technology -- Social aspects.
Information technology -- Economic aspects.
Diffusion of innovations.
Added Author Manafy, Michelle, 1967-
Gautschi, Heidi, 1972-
ISBN 9780910965873 (hardback)
0910965870 (hardback)

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