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Author Putsis, William, 1959-

Title Competing in the right space : a process for developing the right priorities through strategic thinking / William Putsis.

Publication Info. Hoboken, New Jersey : Wiley, 2014.


Location Pub Note Copy No. Status
 North Suburban PLD Loves Park Adult Non-Fiction - NSLY-11  658.802 PUT    AVAILABLE
Description vii, 211 pages : illustrations ; 24 cm
text rdacontent
unmediated rdamedia
volume nc rdacarrier
Bibliography Includes bibliographical references (pages 193-204) and index.
Contents Introduction -- The importance of fundamentals -- Finding the right market opportunities -- Managing the risk of growth -- Choosing and competing effectively in the right space -- Targeting the right customers in the right space with the right offering -- Understanding your customers in the right space -- Vertical incentive alignment and asset specificity -- Setting tactics in today's environment -- What is so different about today? Conclusions and lessons for the future.
Subject Strategic planning.
Target marketing.
Marketing -- Management.
ISBN 9781118708712 (cloth)
1118708717 (cloth)

Available items only