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Author Turow, Joseph, author.

Title The voice catchers : how marketers listen in to exploit your feelings, your privacy, and your wallet / Joseph Turow.

Publication Info. New Haven : Yale University Press, [2021]


Location Pub Note Copy No. Status
 Homer Twp PL - Main Adult Non-Fiction - HDBB-1  658.8 TUR    AVAILABLE
Description 334 pages ; 25 cm
text txt rdacontent
unmediated n rdamedia
volume nc rdacarrier
Bibliography Includes bibliographical references and index.
Summary The first in-depth examination of the voice intelligence industry, this timely book exposes how artificial intelligence is enabling personalized marketing and discrimination through voice analysis. Amazon and Google have numerous patents around voice profiling, and their smart speakers already extract and use your voice prints for identification and more. Customer service centers are treating you differently from other callers based on what they conclude your voice reveals about your emotions, sentiments, and personality, often in real time. According to scientists, your weight, height, age, race, and illnesses can also be determined from the sound of your voice. Ultimately not only marketers-but also politicians and governments-may use voice profiling to infer characteristics about you to serve their interests, not yours or society's.
Subject Interactive marketing.
Artificial intelligence -- Marketing applications.
Artificial intelligence -- Marketing applications. (OCoLC)fst02021895
Interactive marketing. (OCoLC)fst00975994
Voice. (OCoLC)fst01168739
ISBN 9780300248036 (hardcover)
0300248032 (hardcover)

Available items only