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Author Grundy, Quinn, 1986- author.

Title Infiltrating healthcare : how marketing works underground to influence nurses / Quinn Grundy.

Publication Info. Baltimore : Johns Hopkins University Press, 2018.


Location Pub Note Copy No. Status
 Highland CC Stacks - HCCY-13  RT86.7 .G78 2018    AVAILABLE
Description viii, 167 pages ; 23 cm
text txt rdacontent
unmediated n rdamedia
volume nc rdacarrier
Bibliography Includes bibliographical references and index.
Contents Invisible influence : marketing and the most trusted profession -- From sales to service : becoming strategically invisible -- "The perfect friend" : building relationships and becoming indispensable -- The 'as-if' world of nursing practice : nurses, marketing and making decisions -- The "rules of engagement" : creating a moral space within healthcare -- Marketing to nurses matters : how to address commercial influence in healthcare.
Subject Nursing -- Practice.
MEDICAL -- Nursing -- General.
Nursing -- Practice. (OCoLC)fst01041799
Marketing of Health Services.
Nurse's Role.
Practice Patterns, Nurses'.
Drug Industry -- economics.
Conflict of Interest.
ISBN 9781421426754 (hardcover ; acid-free paper)
1421426757 (hardcover ; acid-free paper)

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