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BOOK
Author Marinaccio, Dave, author.

Title Admen, mad men, and the real world of advertising : essential lessons for business and life / Dave Marinaccio.

Publication Info. New York : Arcade Publishing, [2015]

Copies

Location Pub Note Copy No. Status
 Woodstock PL Adult Non-Fiction - WOLY-11  659.1 MAR    AVAILABLE
Edition First edition.
Description xv, 211 pages ; 22 cm
text txt rdacontent
unmediated n rdamedia
volume nc rdacarrier
Note Includes index.
Contents That's going to leave a mark -- What's on the bottle is more important than what's in the bottle -- Can you TIVO doomsday for me? -- Advertising in an economic downturn -- J. Walter after dark -- How did I get here anyway? -- What is an advertising agency? -- What is a brand? -- Do you know Dick? -- Ethical advertising -- Make the logo bigger -- Killing days and buying days -- Influencers of puchase decision -- Zero tolerance -- Clients get the advertising they deserve -- What's in a nameplate? -- Bewitched -- Intelligence at play -- Hard softballs -- Life is a contact sport -- What do you do for a living? -- Triage -- The award for best award show goes to ... -- Hanging in there -- Resetting to zero -- Do you need a Hispanic advertising agency? -- Mr. Humble -- Segmenting your audience -- Bullets -- External forces -- Stupid human tricks -- Leaping to conclusions -- Meetingsmanship -- Mulligans -- Unfocused groups -- Immediacy -- The United States Holocaust Memorial Museum -- Stress -- Render walkabout -- The mission is based on good nutrition -- McDonbel, McDouglas, McDonald's -- The Y2K bug -- Your audience is not naked -- The English accent -- Left brain/right brain -- Everybody gets fired -- Everybody loses accounts -- Celebrity -- Is perception reality? -- No battle plan survives contact with the enemy -- Subliminal advertising -- No one hums the announcer -- The Big Idea -- Big Data -- Small agencies -- The lowest form of advertising -- Werner Heisenberg -- Every job is a job -- All business is personal -- Your true agenda -- One last thing.
Subject Marinaccio, Dave.
Advertising executives -- Biography.
Advertising.
Marketing.
ISBN 9781628725728 (hardcover : alk. paper)
1628725729 (hardcover : alk. paper)
9781628726213 (ebook)

 
    
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