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BOOK
Author Shrum, Robert, 1943-

Title No excuses : concessions of a serial campaigner / Robert Shrum.

Publication Info. New York : Simon & Schuster, [2007]
2007

Copies

Location Pub Note Copy No. Status
 New Lenox PL Adult Biography - NLBB-1  B SHR    AVAILABLE
 Seneca PL Adult Biography - SEBB-3  B SHRUM    AVAILABLE
Description xvii, 521 pages, 16 unnumbered pages of plates : illustrations ; 25 cm
text txt rdacontent
unmediated n rdamedia
volume nc rdacarrier
Note Includes index.
Contents A fortunate youth -- "Come home, America" : writing the words that moved one state -- Almost to the White House -- The dream that wouldn't die -- Three people around a television set -- My bridge to the twenty-first century -- An inconvenient campaign -- The 9/11 election.
Bibliography Includes bibliographical references and index.
Summary Strategist Shrum gives us an epic and personal story of the struggle for power in America during the past four decades. He vividly recounts the personalities and forces that shaped the outcome of the closest and most important elections of our time. We are there in the back rooms, on the planes, and in the motorcades with George McGovern, Jimmy Carter, Ted Kennedy, Al Gore, John Kerry, John Edwards, and Bill and Hillary Clinton. Shrum reveals the manipulations and limitations of old and new forms of political persuasion, from the historic and sometimes controversial speeches he wrote to the negative ads he created, from prepping presidential nominees for critical debates to the deployment of the new political weapon, the Internet. Shrum argues that unlike Republicans from Reagan on, Democrats fall short, politically or in office, when they trim their convictions and walk away from fundamental issues--like universal health coverage. --From publisher description.
Subject Shrum, Robert, 1943-
Democratic Party (U.S.)
Political consultants -- United States -- Biography.
Speechwriters -- United States -- Biography.
Political campaigns -- United States.
Presidents -- United States -- Election.
Political candidates -- United States.
United States -- Politics and government -- 1945-1989.
United States -- Politics and government -- 1989-
ISBN 9780743296519
0743296516

 
    
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